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La Reine Astrid becomes Warwick Reine Astrid
La Reine Astrid has just changed to become the Warwick Reine Astrid. A new name and new visual identity for the prestigious four-star apartment hotel in the heart of the sixth district of Lyon, close to the paths in the park of the Tête d'Or, near the Convention Center, Room 3000 and the the international City.
With this change of sign, the establishment strengthens its reputation and membership of a worldwide international hotel group already present in many cities, from Paris to New York from Brussels to Fiji… This new identity is also part of the development strategy of an address known for the quality of its services, both with clients as business entertainment.
Realization of the group Pitance, inaugurated in 1993, resumed in January 2000 by the Warwick International Hotels Group, the residence Warwick Reine Astrid houses 88 suites from 35 to 90 square meters, air-conditioned. The property also features a restaurant / bar “The Lounge”, three meeting rooms and a large reception room opening onto a terrace and private garden. The clientele of the residence also has a fitness center / wellness and underground parking.
“We wanted to clearly mark both our group membership Warwick International Hotels, worldwide hotel company, present on five continents, and maintain our identity, our history in the heart of the beautiful city of Lyon. This is also a feature of Warwick hotels: focus on what hotels in the collection follow the spirit of the place where they fit. This is an asset to the development of our residential hotel in France and abroad. Become Warwick Reine Astrid is also a way to improve our visibility through all distribution channels, including of course, the website of Warwick International Hotels” declares Ali Afshar, General Manager of Warwick Reine Astrid.
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About Warwick International Hotels
Warwick International Hotels (WIH) was launched in 1980 with the purchase of Warwick New York, a hotel originally built by William Randolph Hearst for his Hollywood friends. The WIH Group now includes more than 50 prestigious Hotels, Resorts & Spas worldwide located in city centres and resort destinations in the United States, Carribean, Europe, Asia, Bali, the South Pacific, the Middle East and Africa.
Media contact:
Elsa Mélique
emelique@warwickhotels.com
+33 (0)1 44 95 89 60
+33 (0)6 12 19 45 23
With this change of sign, the establishment strengthens its reputation and membership of a worldwide international hotel group already present in many cities, from Paris to New York from Brussels to Fiji… This new identity is also part of the development strategy of an address known for the quality of its services, both with clients as business entertainment.
Realization of the group Pitance, inaugurated in 1993, resumed in January 2000 by the Warwick International Hotels Group, the residence Warwick Reine Astrid houses 88 suites from 35 to 90 square meters, air-conditioned. The property also features a restaurant / bar “The Lounge”, three meeting rooms and a large reception room opening onto a terrace and private garden. The clientele of the residence also has a fitness center / wellness and underground parking.
“We wanted to clearly mark both our group membership Warwick International Hotels, worldwide hotel company, present on five continents, and maintain our identity, our history in the heart of the beautiful city of Lyon. This is also a feature of Warwick hotels: focus on what hotels in the collection follow the spirit of the place where they fit. This is an asset to the development of our residential hotel in France and abroad. Become Warwick Reine Astrid is also a way to improve our visibility through all distribution channels, including of course, the website of Warwick International Hotels” declares Ali Afshar, General Manager of Warwick Reine Astrid.
******
About Warwick International Hotels
Warwick International Hotels (WIH) was launched in 1980 with the purchase of Warwick New York, a hotel originally built by William Randolph Hearst for his Hollywood friends. The WIH Group now includes more than 50 prestigious Hotels, Resorts & Spas worldwide located in city centres and resort destinations in the United States, Carribean, Europe, Asia, Bali, the South Pacific, the Middle East and Africa.
Media contact:
Elsa Mélique
emelique@warwickhotels.com
+33 (0)1 44 95 89 60
+33 (0)6 12 19 45 23
December 13, 2011
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