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Dallas - Director of Sales & Marketing

The Historic Warwick Melrose has an opportunity for a Director Sales and Marketing ready to lead a solid team of individuals.  Come join our team and be a part of Dallas history as we continue our centennial celebration.

POSITION PURPOSE

Overall responsibility for total revenue and yield strategies, implementation and results including group and transient rooms, group food and beverage, meeting room rental, local catering.  Strategies will include market mix, pricing, status, direct sales, marketing, and acquisition status and results.  Maximize profitability for the hotel and outstanding quality service for the customers.  Accountable to market performance and potential performance as well as budget, forecast, and target goals.  Participate in total hotel management as a member of the hotel Executive Committee.

 

ESSENTIAL FUNCTIONS

 

  • Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
  • Prepare, implement and compile data for the strategic sales plan, monthly report, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
  • Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
  • Manage content creation for marking collateral, Media Advertisements, and Social Media Channels. Run weekly Social Media meetings for approval and deployment.
  • Recruit, direct, manage, train and counsel sales staff. Oversee departmental matters as they relate to federal, state and local employment and civil rights laws.
  • Actively participate in sales presentations, property tours and customer meetings.
  • Conduct/attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested.
  • Manage/direct all advertising, public relations and promotional activities.

 

SUPPORTIVE FUNCTIONS

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:

 

  • Professionally represent the hotel in community and industry organizations and events.
  • Participate as team player with other key executive members.
  • Provide constructive feedback to all departments and to hotel sales and marketing staff.
  • Be a leader and role model to all employees.
  • Additional duties as necessary and assigned.

 

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills and abilities:

 

  • Must be able to speak, read, write and understand the primary language(s) used in the workplace.
  • Most tasks are performed in a team environment with the employee acting as a team leader.  There is minimal direct supervision.
  • Must possess basic computational ability.  
  • Must be able to create and manage content for Marketing & Media collateral.
  • Must be able to create and manage content for Social Media channels.
  • Must possess computer skills, including, but not limited to, use of Microsoft Word, Excel and Fidelio
  • Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.
  • Extensive knowledge of sales skills.
  • Ability to assess/evaluate employees performance fairly.
  • Extensive knowledge of revenue management.
  • Ability to recruit, supervise, train and motivate multiple levels of managers.
  • Knowledge of hotel and competitive market.
  • Ability to analyze data and establish appropriate action plans.

 

Benefits include medical, dental and vision in addition to other supplemental plans.  Complimentary parking and meal.  Impressive discount at the Le Spa by Warwick on all treatments and products.