The Social Media Manager will be responsible for creating and publishing rich media content on all Warwick Social Media Platforms for the USA Warwick owned hotels, including but not limited to META (Facebook/Instagram) to grow engagement, audience (followers), reach and create hotel brand awareness and ultimately boosting incremental revenue through social media channels. .

The Social Media Manager may also be responsible for SM KPI’s such as engagement and follower count and also interact with the audience using direct messaging.

The candidate should understand the targeted audience for each hotel and social channel, creating compelling content that resonates with the intended audience, and unique to the typical interactions of each social media platform.

The Social Media Manager will be reporting directly to the Group Director of e-Commerce.

Essential Responsibilities, but not limited to:

• Using Social Media Marketing tools to create and maintain the company’s branding
• Create compelling content by way of short videos, still photos and appropriate captions applying best in class hashtag strategies to apply to SM posts, stories or reels.
• Researching social media trends and informing management of changes that are relevant to WHR’s marketing initiatives
• Responding to audience and customers via direct messages (DMs) collaborating with the USA hotels.
• Setting Key Performance Indicators for social media campaigns, i.e. targets for a certain number of likes, shares and measuring an SM campaign performance against these KPI’s established.
• Plan and develop a monthly social media content calendar for applicable SM platforms ( IG, FB, Linked in etc) delivered 5 days before the end of each month.
• Leverage insights data from social media to provide progress reports while finding ways and means on an ongoing basis to improve metrics via testing and new tactical actions.
•  Ensure all online efforts and messaging are consistent with WHR core values, overall story and tone of voice for the target audience
• Some evening and weekend work may be required due to the 24/7 nature of social media
• Influencer sourcing and coordination with the USA hotels

Requirements:

• 3 or more years of experience and expertise in organizing and execution of successful social media management and campaigns
• Must have proven and demonstrated success in growing social media presence on multiple SM platforms resulting in higher engagement and increased follower counts.
• Must be able to understand, collect and interpret SM KPI’s. to enhance user engagement and be able to suggest content improvements and tactics based on metrics.
• Strong knowledge of Social media management tools such as Hootsuite, Loomly, etc
• Good knowledge of Adobe photo shop or Canva
• Strong writing, organizational and time management skills
• Must be able to effectively collaborate, be self-motivated and ability to work in teams  with hotels and other stakeholders
• Ability to multi-task, good attention to details and priority focused
• Ability to recognize good design elements and must maintain a consistent aesthetic
• Must be able to travel to visit the USA hotels quarterly to conduct photo shoots for future content creation.

To apply for this position, please send your CV to Alan Gonzalez