Exclusive Franchise Agreement Between Saja Hotels and Warwick Hotels & Resorts
SHS is proud to announce the signing of an exclusive franchise agreement in Makkah and Madinah between Saja Hotels and the international group Warwick Hotels & Resorts, launching a new brand under the name “Saja by Warwick Hotels”. This move reflects a shared vision of offering world-class hospitality experiences rooted in authentic local culture, a new step reaffirming SHS’s ongoing commitment to excellence and raising the standards of hospitality.
The agreement was signed by M. Arch. Mulham Khogeer, CEO of SHS and Vice President of Hotels & Hospitality Projects at SIAD Holding, and Mr Ghassan El Hindi, COO of Warwick Hotels & Resorts MENA, in the presence of Eng Mohannad Khogeer, CEO of SIAD Holding and Mr Warren Chiu, Executive Vice President of Warwick Hotels and Resorts. Both parties expressed optimism about the future of this high-impact partnership, which marks a key milestone in SHS’s journey and Warwick’s expansion into the Saudi market.
The partnership reflects a mutual desire to combine Saja’s deep local expertise with Warwick’s prestigious global brand to deliver services that exceed guest expectations. The new hotel identity will incorporate international standards of design and service, while preserving the cultural authenticity that defines the hospitality experience in Saudi Arabia.
M. Arch Mulham Khogeer noted that this partnership is a step toward regional and international expansion, further positioning SHS as a key player in the Saudi hospitality sector. Mr Ghassan El Hindi affirmed that Warwick sees Saudi Arabia as a land full of opportunities and views the partnership with Saja as the ideal gateway to bringing its premium services to the region.
In his remarks, M. Arch Khogeer stated:
“We are proud to partner with a distinguished group like Warwick Hotels & Resorts. This agreement represents a qualitative leap in our expansion journey and in strengthening our presence in both local and international hospitality markets.”
He added:
“This agreement is not just about elevating service quality but about crafting a complete hospitality experience that reflects our ambitions and showcases authentic Saudi identity on a global scale.”
Mr El Hindi echoed this sentiment, stating:
“Warwick views the Saudi market as rich with potential, and this partnership with Saja is the perfect platform to bring our premium services to the region.”
This collaboration marks the beginning of a new chapter that supports the goals of Saudi Vision 2030 in the tourism and hospitality sectors. It highlights the importance of forging effective partnerships between local expertise and international brands.
It is worth noting that SHS is a leading provider of hospitality solutions, specializing in hotel development, operational management, and consultancy services. The company focuses on delivering exceptional guest experiences and operates a portfolio of prestigious brands.
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